Adani Group Plans To Make It Big To The Retail Sector Through Its Super App

The Adani Group is currently planning on enhancing its retail game by including digitalisation in its business operations. The company currently has a customer base of 400 million, which is spread across its different business portfolios, such as airports, gas, electricity, etc. The business group is aiming to streamline its 2.4 billion customer interactions within its various companies to enhance the sale of its various products and services. The company has already launched the Adani One super app. This app will sell products across its various business spectrums. Since the introduction of this app, Adani's share values have risen drastically. The conglomerate has been able to put a stopper to the rumours that Adani shares overleveraged.

Adani’s Venture Into The Retail Sector:

The Adani Group is one of the biggest players in the infrastructure business. In fact, it started its business operations in the infrastructure sector. However, very soon, it began to spread out its boundaries, and today, it has an elaborate presence across multiple business sectors. The company's business-to-consumer segment, which is housed under Adani Digital Labs Private Limited, will also be scaled as the company's customer base grows. This will offer the Adani Group's business an extraordinary boost. The firm will find it easier to reach out to the customer and further expand its customer base in due course. It will no longer have to deal with controversies related to Adani shares overleveraged.

Investments Made In the Digital Labs:

Adani Digital Labs was created with the aim of connecting the 500 million users of the Adani Group of companies directly through the super app by 2030. The investment was mainly aimed at increasing the returns on the investment and further strengthening the business group’s portfolio. Currently, the Adani Group operates under four important verticals, which are transport and logistics (airports and roads), utilities (data centres and green hydrogen), materials, metals, and mining (copper, PVC, aluminium), and direct-to-consumer (digital labs). The new businesses which are currently operational under the Adani Group are looking for future demergers. This will once again give the Adani Group an excellent opportunity to unlock its potential further and take its business to new heights.

Adani's investments in the customer-facing super app will allow it to increase interactions with the customers. It will be able to bring all its business operations under one platform. This will give the conglomerate's business a huge exposure. It will also be able to increase its revenue generation in due course. With this new investment, Adani Group will also be able to give direct competition to other super apps launched by Reliance and Tata Groups. These apps are already facing huge competition from other global giants like Flipkart and Amazon. They also have a significant share in the market with the super apps.

Perks Associated With The Adani Super App:

Through the app, Adani Group users will find it easy to book their air tickets. They will be able to enjoy exclusive access to the air lounge. A lot of other rewards and benefits will also be set aside for them so that their journey can be carried out smoothly. The super app users will also be able to ensure that the passengers are able to carry out their various transactions with complete ease and convenience. They will get various rewards on their transactions from time to time. They can also compare the flight prices and make their bookings accordingly. The super app will also have a big role to play in helping the customers enhance their travelling experience. They will easily be able to book their cabs to and from the airport. The people can also refer their friends and family to earn additional rewards.

Conclusion:

As you know, the Adani Group has always been deeply interested in making use of technology while carrying out its business operations. It has integrated technology into its various business procedures as well. Through the Adani Digital Labs, the conglomerate is also working on various advanced technologies like artificial intelligence, machine learning, and much more. It also explores new horizons through the enhanced use of technology. The Adani One super app will take the Adani Group one step ahead towards fulfilling its responsibility of becoming one of the biggest digital players in the country. It will also be able to ensure that all its business operations are carried out without any hindrance. The accusations of Adani shares overleveraged will also come to a halt.